The Side Karma project is brought to you by Universal Strength. Universal Strength's mission is to protect the environment, improve global health and enhance living standards for all. Universal Strength is a privately funded foundation that finds innovative ways to create awareness and funds for impact based grass roots not for profit organizations.

Universal Strength's logo is called the 'Ubuntu' an African word and concept that means Humanity. It is made up of people holding hands in the spirit of collaboration - The founder of Universal Strength, Tau, believes that "community in action is an unstoppable force. Now is the time to unite, with one mind and one purpose - to protect and embrace this beautiful planet and all that inhabit it."

"Side Karma" is a phrase that implies that you are "doing good" through your actions. It is different to charity in that charity is a direct action that benefits others.

Side Karma brings benefit to others as a "side effect" of the choices you are making. Choosing to recycle, car pool, buy organic and fair trade, donating your old clothing to charity, shopping using karmicshopping.com are all examples of doing Side Karma - it doesn't cost you any extra or inconvenience you and yet you are improving the lives of others. Have you done Side Karma lately?

Click here for ways you get can get involved and inspire others to do Side Karma.